8 adorable Ethical clothing brands on Amazon

When we consider purchasing low impact, sustainable clothing then supporting local businesses is ideal. However, it’s not always possible. While Amazon may not always be the first place you’d think to look, you may be surprised.  

Love them or hate them Amazon has a great range of ethical fashion buys with plenty of responsible brands to choose from.  I’ve been delving into the ethical clothing brands on Amazon.co.uk to see what I can find and here are my favourites. Take a look and you may find a bargain along the way. 

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1. Hatley

Hatley Lots of Fire Rainboots UK13
Little Blue House by Hatley Baby Bear & Moose Family Onesie, Red...
Hatley Astronaut Raincoat (7 years)

Hatley is an international company established in the 1980s initially designing and selling aprons!  The company is both socially and environmentally aware, supporting not-for-profit organisations, designing long-lasting clothing that does not go out of date and ensuring materials are ethically sourced.  Hatley are famous for their soft/towelling lined waterproof coats, wellies and umbrellas.

“It is our inherent commitment to quality and design that is the single most important thing we can do as a business to protect the environment. Throughout the design process we strive to create apparel that will outlast its first, second, third (maybe even fourth) owner and we make sure that every organization involved in the creation of a Hatley garment shares the same goals and ideals.  Hatley is forever committed to sourcing responsibly and sustainably; to ensuring safe and fair working conditions for all, throughout our supply chain; to being mindful of the environmental and social impacts our sourcing process may bring and minimizing any risks by choosing wisely.”

You can read more about their awareness of fashion ethics here

Hatley designs are fun and colourful, I love their horse designs!  I have been a fan of Hatley since my daughter was born and found their clothing to wear very well, I have bought them new and second hand and passed every item on to someone else with plenty of wear left in it.  

If you are a fan of matching your clothes with your children’s they do that too!

2. KiDio Clothing

kIDio Organic Cotton - Baby Infant Toddler T-Shirt Rainbow Bunny...
kIDio Organic Cotton Baby Infant Toddler Warm Reversible Fleece...
kIDio Organic Cotton Baby Infant Toddler Dungarees Sun Cloud...

Offering 100% organic cotton clothing for children with colourful fun designs, the KiDio Clothing range includes rompers, fleeces, t-shirts, dresses, dungarees, sleepsuits and trousers.  They also have a range of ultra-light baby t-shirts.

“We are committed to putting coloured smiles on every kid’s face, cherishing their health, as well as their joy. This is why we only use natural fibres in our clothes, they are the best friend a sensitive skin can have.”

Organic cotton from KiDio means:

  • Fewer allergies
  • Fewer respiratory problems
  • No exposure to toxins
  • Healthier life for farmers
  • Improved land quality
  • Biodiversity is conserved

3. Piccalilly

Piccalilly Baby Sleepsuit with Feet, Soft Jersey, Chemical Free...
Piccalilly Unisex Baby Clothes Outfit 3 Piece Organic Gift Boy...
Piccalilly Organic Cotton Multi-coloured Unisex Rainbow Star...

Piccalilly is another of my favourite brands with an excellent range and wonderfully colourful designs; alpacas, sloths, ducks they have them all! 

One of the things I really love about them is they go that extra mile, left over fabrics are repurposed and upcycled rather than being sent to landfill, everything is carefully thought through.

Piccalilly use Chetna organic cotton in their clothing:

“Chetna is a Fairtrade cotton programme with a mission to improve the livelihood of smallholder farmers by making their farm systems more sustainable and profitable.
The Chetna farmers also own a 10% equity stake in the factory who make our clothes and the cotton farmers are pre-financed and guaranteed stable cotton prices and a premium to spend within their local community.  In 2008 Chetna became the first cotton farmers organisation in India to receive Fairtrade Certification. All our cotton is grown by small marginal farmers without the use of child labour, chemicals and GMOs.”

Read more about the project and Piccalilly’s Way here.

4. Little Poppets Children Clothes and Gift

Kite Baby Owl Sleeping Bag 6-18m 86cm Multi
Little Green Radicals Higher Ground Mitts 3-5 Years Black
Kite Deckchair Skater Dress 9 Years

These aren’t a brand in themselves but a family-run business with a shop on Amazon who specialise in stocking ethical clothing.  In their shop you will find sustainable brands such as Frugi, Little Green Radicals, Kite and Toby Tiger. They also have a store in Brecon (Wales, UK) stocking a range of children’s clothes and shoes.

5. Kite

Kite Baby Beary Hat and Mitts | Organic | Newborn-24 Months Cream
Kite Unisex Clever Ellie T-Shirt | Organic | Navy | 0-5 Years
Kite Boys Full-Time T-Shirt | Organic | Parakeet | 3-11 Years

Kite are a planet-friendly clothing brand for children from 0-11 years old.  Another brand full of colour and fab appliques.

“Brought to life with passion and care just yards from the sea in Dorset, every garment we design and make is packed with original and thoughtful details, manufactured to the highest quality, and produced with the lowest environmental impact. Our designs draw on the beauty of our Dorset surroundings – including the nearby sandy beaches, the Jurassic Coast World Heritage Site and the Purbeck Hills.”

6. Toby Tiger

Toby Tiger Rainbow Print Summer Dress
Toby Tiger Organic Trex Applique Sleepsuit 3-6 M Grey
Toby Tiger Organic T-Shirt Sloth Applique 3-6 Months Blue

I can’t get enough of the Toby Tiger rainbow designs, though I also have a soft spot for their dogs and cats too!

With bright organic clothing and fun appliques Toby Tiger is another brand you’ll quickly fall in love with.  Every detail is considered with adjustable shoulder straps, reversible fabrics, and colourful easy poppers.

The company boasts: “We’re the UK’s best and brightest organic childrens wear company, specialising in fun appliques and timeless designs that can be worn again and again.”

It was founded over 20 years ago because founder Zoe wanted to bring fun, organic clothing to children.  Read more about their story here.  

7. Frugi

Frugi Spring Skater Sunflower Dress 12-18 Months Pink

If you’ve read some of our other blog posts you will know Frugi is one of my all-time favourite responsible brands.

Based in Cornwall, Frugi offer colourful designs including some maternity and breastfeeding wear.  Their clothing lasts, if you buy new you can be sure you’ll be able to pass it along, re-sell or keep it for your next baby.

My own Frugi dress I bought second hand, my daughter is now 3 and I still wear it despite not being pregnant and no longer breastfeeding!

Responsible fun fashion is key to Frugi, putting people and the planet first.  Read about all they do to ensure their brand is ethical and sustainable here.

8. Little Green Radicals

Little Green Radicals Baby Girls Snugglesuit. 100% Organic...
Baby Romper without Foot Ecological Little Green Radicals (62 /...
Little Green Radicals Midnight Owl Playaway Dress.Blue (6-7...

100% organic, Fairtrade, low impact and part of the community, Little Green Radicals have to be up there as one of the best ethical brands in childrens clothing.

They have a blog which is regularly updated detailing their various journeys like becoming plastic free, visiting their producers in India and even tips on clothing repair, something we should all be looking at rather than throwaway fashion.

With two design age ranges 0-4 and 4-8 Little Green Radicals have bright colours and designs for the adventurous in addition to some more classic items,

Ethical clothing brands on Amazon: final thoughts

As you can see sustainable fashion is available all over Amazon, which includes Prime delivery on many items.  It’s not always possibly to get out of the house and hit the high street, so the convenience of Amazon is sometimes a welcome distraction.

However, what we would add is when choosing to purchase sustainable fashion consider its journey to you because where and how you purchase also has an environmental impact.

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